Social Media Manager & Content Creator
– Present
Nove Group
- Grew LinkedIn organic impressions from 5.9K to 81.7K per month in five months (nearly 14×). Sustained a 13% average engagement rate across six months.
- Lead content strategy for Hair We Go, a YouTube channel debunking hair transplant myths: owned editorial planning, scripts, thumbnails, titles, and publishing, with eight videos released in the first two months.
- Wrote brand copy and hosted educational videos and podcast episodes.
- Doubled ad CTR from 2.3% to 4.9% and lifted hold rate from 27% to 47% by iterating on video hooks and creative structure for Meta Ads and Google Ads.